The Future of the Horse Industry Starts Here.
EqIQ turns fragmented records, hidden risk, and outdated workflows into a verified platform, building the infrastructure layer for identity, care, credibility, and commerce in a massive underserved market.
Secure access — NDA required for full data room
Market Opportunity
A $177 Billion U.S. Industry Still Running on Paper.
The equine industry rivals motion pictures in economic scale yet operates on paper records and handshake agreements — making it one of the largest overlooked digital transformation opportunities.
U.S. Market Segmentation
Economic contribution by sector ($B)
A 2.5x Market Expansion by 2033
Horse Management Software Market ($B)
The Problem
Transactions Run on Handshakes. Records Live on Paper.
The equine industry operates in a pre-digital era. Six-figure horse sales occur without formal escrow. Critical health records exist as fragmented paper files. This isn't just inefficient — it's a fundamental infrastructure gap in a $177 billion market.
Fragmented Records
A horse’s complete history — medical treatments, competition results, genetic lineage, training progress — lives in disconnected silos. When a horse changes ownership or moves to a new facility, critical data is lost. There is no permanent, universal record that travels with the animal across its lifetime.
Unprotected Transactions
High-value equine sales routinely occur without verification milestones, formal escrow services, or dispute resolution mechanisms. Buyers and sellers exchange hundreds of thousands of dollars on trust alone — through phone calls and email chains. No industry-specific infrastructure exists to de-risk these transactions.
No Digital Identity
Unlike automobiles with VIN systems or real estate with title infrastructure, horses lack a standardized, permanent digital identity. Registration papers are paper-based. Microchips identify location but don’t connect to comprehensive data. The industry has no equivalent to Carfax for horses — no single source of truth.
The Infrastructure Gap
Every major asset class has digital infrastructure. Every one except horses.
Real Estate
Title Infrastructure
Automotive
VIN Databases
Finance
Regulated Clearing
Equine
None — Until Now
The Solution
A Single Connected System for the Entire Equine Ecosystem.
EqIQ's four integrated pillars work in concert to create comprehensive digital infrastructure for the equine economy — where each pillar strengthens the others through powerful network effects.
Verified Horse Identity
Every horse receives a permanent, immutable digital passport that consolidates health records, ownership history, competition results, and genetic data into a single, lifelong record. This universal identity follows the horse across ownership changes, facility moves, and service providers — eliminating fragmentation and creating unprecedented data continuity.
Secure Escrow Infrastructure
EqIQ provides embedded financial rails tailored for equine transactions. Funds are held securely until verification milestones are met — pre-purchase exams completed, transport confirmed, registrations transferred. Automated release protocols and built-in dispute resolution remove risk from high-value sales.
Professional Network
The platform creates a verified marketplace of service providers — veterinarians, farriers, trainers, transporters — with reputation scores built on documented performance. Every service rendered is recorded on a horse’s digital passport, automatically building the provider’s professional track record.
Eque-Value Intelligence
By aggregating data on breeding lines, competition results, health markers, and market transactions across the platform, EqIQ develops proprietary, data-driven valuation models. This is the ultimate data moat — impossible for competitors to replicate without first building the underlying infrastructure that generates the data.
Competitive Positioning
EqIQ occupies a unique, uncontested position in the market
Generic Vet Software
General PurposeClinic EHR Systems
Clinic-FocusedMobile Field Tools
Field / AmbulatoryEqIQ
Equine-Specific + FieldWhy Now
The Equine Industry's Digital Inflection Point is Now.
Three powerful forces are converging to create an unprecedented opportunity for digital transformation in equine healthcare and transactions.
Post-2020 Digital Acceleration
The pandemic fundamentally changed equine practice operations. Today, 67% of equine practices use Electronic Medical Records, up dramatically from just three years ago. The global equine veterinary market is shifting from reactive treatment to preventative, data-led care, projected to approach $6 billion by the early 2030s.
Adjacent Sector Funding Momentum
AgTech and livestock technology have proven the model works. Between 2022–2025, the sector attracted $7.6 billion in equity funding. Wearables and monitoring became the most funded category in livestock health in 2025, validating the ROI of continuous data collection for high-value animals.
Industry Tailwinds
Major institutions are driving standardization. GlobalVetLink partnered with The Jockey Club to import horse data via microchip numbers for health certificates — signaling industry-led digital infrastructure development. European insurers now offer premium discounts for barns adopting continuous monitoring, creating direct financial incentives.
The window for category creation is open — but not indefinitely.
Every major digital infrastructure company won by entering at the inflection point. We are at that moment for the equine industry.
The Team
Built by Equine Insiders and Technology Veterans.
A rare combination of deep equine industry knowledge and proven technology execution — the team that can actually build this.
Karl Krummenacher
Chief Executive Officer
3-time INC 5000 fastest-growing CEO with 37 years of leadership across public and private companies. Serial entrepreneur and author of Hustle Doesn’t Scale. Advisor to startups through Fortune 100 companies, Karl brings a passion for elegant, scalable solutions and people-first leadership.
Jed Morley
VP of Business Development
Award-winning payments expert, speaker, innovator, and investor. A longtime horseman, breeder, and team roper, Jed co-founded Payment Cowboys with champion bareback bronc rider Kaycee Feild, and supports communities through Cowboy Charities.
Desirée Krummenacher
Director of Product
Accomplished horseman experienced in barrel racing, ranch sorting, cattle drives, and mounted security. Founder of an equine grooming products company and product designer with over 20 years of experience in commercial event and web graphics.
Mark T. Morley, Esq.
Corporate Counsel
Attorney and businessman with two decades in transactional law, real estate development, and capital structuring. Founder and operator of Morley Farms, LLC—a 700+ acre cattle ranching operation—bringing firsthand livestock management expertise alongside corporate governance and regulatory compliance.
The Investment
Join Us in Building the Infrastructure of Trust.
Four Reasons This Investment Defines the Future of Equine Commerce
Category Creation
Building the fundamental digital infrastructure for a $300B economy with zero existing digital rails. First-mover advantage in establishing industry standards.
Network Effects
Integrated platform where value compounds: more horses attract more professionals, more transactions generate better data, creating self-reinforcing growth.
Defensible Data Moats
Proprietary transaction and veterinary data creates insurmountable competitive advantages. Each interaction strengthens our market position.
Market Timing
Adjacent AgTech sector raised $7.6B in 2022–2025. Digital adoption accelerating post-pandemic. The industry is ready for transformation — now.
Request Investor Access
Comprehensive financial models, market analysis, and competitive intelligence available in our secure investor data room.